Server bottlenecks aren’t typically the cause of slow load times, but this doesn’t mean that your server response times have no impact. In fact, server load times can impede performance. This is why we recommend that you devote time to optimizing this area.

How are you defining server response times?

In short, server response time (SRT) is the amount of time it takes for the web browser to receive a response. The clock begins as soon as the web browser makes the request.

According to Google’s PageSpeed Insights, your server response time should be under 200ms.

Before you begin…

Rigor’s Waterfall Charts can help you determine how long it takes for your server to respond to a web browser’s request.

We recommend gathering data on your current performance so you know exactly how you’re doing. You can also use this data at a later point to see if the changes you’re making are having an impact or not. Full-featured tools, such as Rigor Monitoring, make it easy for you to gather the data you need and display it in an easy-to-access location.

Five Ways to Reduce Server Response Times

Once you have data on your servers’ current performance, it’s time to tweak things so that its response is as fast as possible. Here are five ways to do this.

Check Your Hosting

Time spent waiting for your server to respond adds to your final page load times.

It’s tempting to cut corners here to save money, but being penny wise, pound foolish hurts you in the long run. You want your pages to load as quickly as possible for your users, so the first thing you need to have is sufficient resources to handle the traffic you’re getting. If that’s not the case, additional traffic results in longer SRTs, meaning your server handles fewer users in a given period.

Choose Your Web Server Carefully

While Apache is an excellent and attractive option, you might be able to get better results using something else, such as Nginx or OpenLiteSpeed. While comparing the many options available to you might seem overwhelming, putting in a bit of time, in the beginning, will pay off later as you are better able to handle changes in your server needs.

Optimize Your Web Servers

Once you’ve chosen a web server to use, you’ll need to set it up. While it’s tempting to take the easy route and go with the default settings, one size does not fit all.By choosing this option, you run the risk of using a sub-optimal configuration for your needs and usage patterns.

Unfortunately, each web server configuration differs from another, so there’s no generalized solution for optimizing a web server. Refer to the documentation specific to yours for additional information on how to get the best performance possible.

Reduce Bloat

If you’re using a content management system (CMS) like WordPress or Magento, your site will accumulate bloat unless carefully managed. Even if you don’t use a CMS, you still run this risk  as you add content (e.g. images, new content pages, and so on)  to your site over time. As such, cull things that you do not need. Optimize your images, combine your resources, and enable compression since smaller files are your friend when it comes to lowering SRTs.

Optimize Your Database

By ensuring that your database can retrieve data as efficiently as possible, you speed up the loading times for your site as a whole, not just the page the browser currently displays. Slow queries are the number one reason why a server responds to a request slowly, so you should spend time identifying ways to prevent bottlenecks.

Server optimization is a deep topic where specific steps vary depending on what server you use, so this article won’t go into much detail here. However, good places to start with when optimizing include:

  • Rewriting your queries so that they return only what you need and that they are written with performance in mind (for example, use joins instead of loops)
  • Using indexes where necessary/appropriate
  • Changing your schema to group objects (such as tables, views, and stored procedures) appropriately

Alternatively, you can reduce the load on your database by using external caches to shift the burden to your front-end.


When your goal is to serve pages as quickly as possible, it is important to pay attention to your SRTs, even if they are not the primary cause for slowdowns. Optimizing your back-end ensures that your front-end runs smoothly. Carefully evaluating your hosting needs, adjusting your web servers, reducing bloat, and optimizing your databases are ways that you can work toward SRTs under 200ms per request.

For additional information on how Rigor can help you monitor your back-end performance and advice on what you can do to make sure your apps and websites are responding as quickly as possible, 

Suggested Blog Posts

Mobile Banking a Top Priority for Financials

As mobile devices continue to play a more prominent role in our 21st century society, their usefulness has spread beyond the casual activities of technological enthusiasts. According to research conducted by FUNDtech, a rapidly growing number of ba...

Read More

The Perception Gap for Poor Web Performance

E-commerce is a growing source of revenue for many companies and businesses, as it continues to capture market-share from brick-and-mortar stores over recent years. However, many businesses are not prepared for this growth of online business becau...

Read More

Measuring Cross-Browser Performance

In recent years, client-side browsers have been more involved with processing code before it reaches the user's desktop, shifting away from a reliance on servers handling the bulk of this burden. Websites and applications now rely more on a user's br...

Read More

Using Browser Trends to Maintain a Better Site

Because of the multifarious nature of web clients today, it’s important to consider the usage statistics when designing, implementing, and managing your site. However, misconceptions often arise when determining what browsers to design for an...

Read More