- In 2006, users were satisfied with 4 second load times. By 2009, 2 seconds became the acceptable standard.
- Google deems any site that takes over 1.5 seconds to load to be ‘slow;’ According to Google, response times over 1.5 seconds justify a search engine ranking demotion.
- Players as prominent as TicketMaster and Barnes & Noble are making customers wait too long
- Faster pages result in increased traffic and site stickiness
- Customers are more likely to take desirable actions related to marketing efforts if offers are delivered quickly and error-free
So, which retailer would you prefer to be – Retailer A who disregards page load time, turns customers away, gets knocked by Google, and contributes to the 2.6 billion dollar loss in e-retail sales? Or site speed savvy Retailer B who monitors application performance, fosters customer loyalty and retention, and takes full advantage of the proliferating E-commerce market? And from the customer experience perspective, are you willing to wait in Retailer A’s long virtual lines when Retailer B offers a shopping experience free of delays?
Looks like slow and steady isn’t winning the race this time.
[Image: Flickr user Dan Eriksson]
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