Earlier today, the Internet’s #1 subscribed ecommerce blog, GetElastic, published a blog titled “5 Reasons Why Your Ecommerce Site Matters More Than Ever” that had some great numbers highlighting the importance of online shopping in retail.

Here are some of the highlights:

  • Online sales are growing an estimated 5x faster than retail sales as a whole. This holiday season non-store sales is forecasted to grow 14% from last year in comparison to 2.5-3% growth across the industry as a whole.
  • The web influences almost half off in-store sales.
  • Holiday shoppers do more online research in a shaky economy. The average holiday shopper plans to do 36% of their shopping online.
  • 33% of gift shoppers start their gift ideas online. This group is split between retailer websites (21%), search engines (11%), and social media sites (1%).
  • Digital shoppers have bigger budgets. $440 on average, which is 40% more than their non-digital counterparts.

While these numbers are staggering, they merely solidifies the widely accepted notion that ecommerce is the future of retail.

For me, the interesting part of the article was the actionable items that followed. Of the top 9 tips for optimizing your site, here are the top 2:

  1. Don’t emulate Target and have your website repeatedly crashed by unexpected traffic.
  2. Speed up your site.

This is the online equivalent to “Make sure your store is open and customers can complete purchases.”

Don’t spend so much time adding widgets to the site that you compromise its quality. The most core functionality of your site needs to work, and work well, or your virtual store will be virtually closed.

Read more actionable information on the above two points in our 6 Quick Tips to Reduce Ecommerce Site Failures white paper.

Suggested Blog Posts

Mobile Banking a Top Priority for Financials

As mobile devices continue to play a more prominent role in our 21st century society, their usefulness has spread beyond the casual activities of technological enthusiasts. According to research conducted by FUNDtech, a rapidly growing number of ba...

Read More

The Perception Gap for Poor Web Performance

E-commerce is a growing source of revenue for many companies and businesses, as it continues to capture market-share from brick-and-mortar stores over recent years. However, many businesses are not prepared for this growth of online business becau...

Read More

Measuring Cross-Browser Performance

In recent years, client-side browsers have been more involved with processing code before it reaches the user's desktop, shifting away from a reliance on servers handling the bulk of this burden. Websites and applications now rely more on a user's br...

Read More

Using Browser Trends to Maintain a Better Site

Because of the multifarious nature of web clients today, it’s important to consider the usage statistics when designing, implementing, and managing your site. However, misconceptions often arise when determining what browsers to design for an...

Read More