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Technology has given humanity the means to feel connected. Before airplanes, cars, phones, or computers, there was a strong lack of connectivity between one part of the world and another. People were not easily able to understand or empathize with the experiences or cultures of other countries, but today we have the tools to enable all of this and more.  This has been especially crucial for business. Beyond communication, even the physical creation of new tech requires multiple countries to collaborate. For example, many of today’s mobile...

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Whether you’re already familiar with waterfall charts or they’re new to you, you may be looking for some help with interpreting their lines, numbers, and colors. This article will give you an overview of six columns you are likely to see on a waterfall chart and share tips for using the information found within the chart to diagnose and address speed issues. This article will use a waterfall chart generated on the Rigor platform for the home page of the Rigor Knowledge Base as its prim...

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What does The Simpsons have to do with web performance? Stay with us - it’s not that much of a stretch. When you’re looking to build a culture of performance, you often need to find a common language so you can talk to the business teams about what matters most to them. You’ll typically want to find a way to make a connection between a performance metric (such as First Meaningful Paint) and a business metric (Conversion Rate). But sometimes you want to think a little outside the box. Making a pop culture connection is a fun wa...

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Minifying your HTML can improve your PageSpeed Score, decrease your page’s render and load times, and reduce your overall page size. By reducing the size of the HTML files used to build your webpage, you can speed up your site’s page load times and make the download less expensive (in terms of data usage and browser work) for your user. Plus, you will cut down on: The amount of time required by the browser to download the resource The amount of time required by the browser to parse the file and build the DOM tree The data...

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Whether your ecommerce business is 100% online or you supplement with bricks and mortar, your website is a critical revenue driver. When your website isn't performing optimally, you risk not only your revenue but also your reputation as a trusted resource. It's a given that you're monitoring your site so it's up and running and that you're swiftly addressing issues when they arise. Additionally, teams are measuring and tracking key business metrics - conversion rates, cart abandonment rates, customer lifetime value, revenue by traffic source...

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Redirection occurs any time your user attempts to load a page with a given URL but is instead sent to a site that uses a slightly different address. There are many reasons why you might consider redirection: The original site has moved, and you want to send the user to the most current location You want to track clicks and log pages that refer users to your site/sites You want to reserve multiple domains You want to secure the information you are sending and receiving by switching from HTTP to HTTPs However, there may be case...

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What sort of things come to mind when thinking about building websites? If you were asked this question 20 years ago, your answer would have been substantially different from what you'd likely say today. Back then, you might have talked about the separation of stylistic components (CSS) from HTML or even the release of Javascript. Today, you're more likely to reference website building tools, dynamic pages, Single Page Apps, Shadow DOM, or even Web Components. While it's necessary to look back at the history of the web and see how far we've com...

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