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From improving brand perception to conversion rates, website performance is a critical component of a company’s bottom line. This is why performance should no longer be viewed as just the engineering or development team’s job.Unfortunately, outside of Google Analytics many Marketers and Retailers have little to no insight into their site’s performance or how their content impacts site speed.Traditional performance monitoring platforms are built for technical users. These tools are difficult to impossible for non-technical users t...

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A Look Back at Rigor’s 2017

Hanna Woodburn

As we kick off a new year at Team Rigor we are probably doing some of the same things as you--setting resolutions for 2018 while looking back at 2017. There are so many accomplishments that we are proud of (Inc. 500 list, anyone?), and we distilled some of our favorites below.2017 was a year of tremendous growth for us, both professionally and personally. We welcomed ten new employees, including our most recent hire, Chief Customer Officer, Francis Cordon, celebrated two weddings, and added five new, very small,...

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Why Web Performance Matters for Marketers

Stephanie Elsesser

Around this time each year, a number of online retailers and marketers are impacted by high profile outages and website glitches. So, if you think that the performance of your website is just something for the tech team to worry about, let this serve as your reminder to think again.Slow website performance increasingly impacts companies’ ability to translate their marketing budget into qualified leads and online sales.Fortunately, marketing managers and directors are increasingly tech-savvy. Even those who have non-technical backgroun...

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Over the last months and years, mobile web usage has increased dramatically. In November 2016, mobile internet usage surpassed desktop usage for the first time, and this trend has only continued.You may have embraced mobile users by taking steps to improve their experience, such as optimizing images, caching resources, or adopting a responsive website design. These are important steps to take, but does your monitoring strategy take into consideration the unique challenges mobile users face.Desktop users and mobile users have different...

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How To Deliver A Better Mobile Experience

Hanna Woodburn

It’s never too soon to start thinking about your New Year’s Resolutions. And, if you are looking back on your Cyber Week website performance and noticing a correlation between high bounce rates and mobile users, we suggest putting “Improve Mobile Performance” on top of that list.Delivering a good user experience via mobile is no longer a nice to have. It’s essential for businesses that want to be able to compete.In case you aren’t convinced, here’s why you should improve mobile UX and steps you can take to get started....

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How To Analyze Your Cyber Week WebPerf

Hanna Woodburn

With Thanksgiving solidly in the rearview mirror, the holiday shopping season is officially in full swing. This is prime time for bargain hunters who are looking for deals on the hottest trends, which means that it is also an important time to ensure you are delivering good user experiences.According to the National Retail Federation, between Thanksgiving and Cyber Monday, 174 million Americans shopped in stores and online. TechCrunch reported that consumers spent $6.59 billion online during Cyber Monday. For some companies, such...

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How To Get Your Website Holiday Ready

Hanna Woodburn

As the holiday shopping season seems to inch closer and closer to Halloween, online retailers need to prepare for a surge of shoppers sooner rather than later. Ensuring that your website is fast and reliable is critical for online retailers who hope to capture their share of the estimated $129 billion that will be spent online during the holiday season. To get your website ready for the holidays, you'll want to plan ahead. Here's how.You likely are launching frequent updates to your site...

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