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How much thought did you put into SEO when developing your site? Isn’t SEO marketing’s job anyway?Like performance, SEO is a team sport that require company buy in to see significant impacts to your rankings.  Why should you care as a developer or designer? Research shows that a higher ranking on Google results in increased organic traffic to your site, higher conversion rates, and higher brand credibility.With so much riding on these search engine rankings, it is important to know who in your organization is responsible for...

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Francis Cordón recently joined the Rigor team as the Chief Customer Officer. In this newly created executive role, Cordón leads Rigor’s customer strategy and execution. He will ensure all departments contribute to delivering world-class service and a unified experience across the entire customer journey.I sat down with Francis to learn more about his background in the performance space, customer success trends he sees in the industry, and how he plans to build a customer-focused culture as Rigor’s new CCO. ...

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How To Get Your Website Holiday Ready

Hanna Woodburn

As the holiday shopping season seems to inch closer and closer to Halloween, online retailers need to prepare for a surge of shoppers sooner rather than later. Ensuring that your website is fast and reliable is critical for online retailers who hope to capture their share of the estimated $129 billion dollars that will be spent online during the holiday season. To get your website ready for the holidays, you'll want to plan ahead. Here's how.You likely are launching frequent updates to yo...

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A common question I hear, and help answer, at Rigor is “we have all these technologies, how do we maximize what we have already?” The answer, for most of my customers is higher frequency performance monitoring. Even though the technologies and the vendors in the web performance industry vary widely, a solid web performance strategy ultimately comes down to three basic elements.Real User Measurement exists to tell you what’s going on in the wild while synthetic monitoring checks pre-production as well as benchmarking against competito...

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Rigor, a leading provider of Digital Experience Monitoring solutions has named Francis Cordón as Chief Customer Officer. In this newly created executive role, Cordón will lead Rigor’s customer strategy and execution, ensuring all departments contribute to delivering world class service and a unified experience across the entire customer journey. “Francis has developed an impeccable reputation as a strategic thinker. By keeping customers front and center, he will help us continue to drive innovation within the Digital Experience Monitorin...

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Four Ways to Make the Most of Your SaaS Trial

Stephen Pyles

If you’ve ever purchased a car you know the process can be overwhelming. Scanning across the grand expanse of the dealership, the options seem endless. To evaluate your options, you might ask things such as, “What do I need to do with the vehicle? What would be the best option for me based on my price point? Which car has better gas mileage?”Customers go through the same process when selecting software vendors. Which SaaS solution will provide the best ROI? What platform can we adopt that will bring the most value to our team? Selecti...

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Optimizing for Performance Wins

Hanna Woodburn

As a marketer, data is the lifeblood of much of my work. It provides insight into our users, helps us identify what content is most useful, and creates internal transparency about our communications efforts. My love for data is shared across Rigor, so when our COO posed the question “What are our most useful blogs?” I couldn’t resist digging in deeper.To determine which blogs were the most useful, I looked to key visitor metrics, such as pageviews and time spent on page. Theoretically greater...

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