In the first episode of our new series, Web Perfectionist 101, Rigor’s Billy Hoffman explains why you should Optimize HTML for your site by focusing on Expedia.com. Billy discusses how issues with untidy HTML can impact important speed KPIs such as start render. He also makes suggestions for how simple fixes can be implemented to make the website and dependent resources, such as images, CSS, and fonts fire faster:
If optimizing HTML is important to you, then learn about other optimizations you can implement for your site. Rigor is the first end-to-end web performance management platform for digital organizations. Our platform programmatically identifies, prioritizes and remediates the root causes of poor site performance and reliability. If you are interested in learning more click here to try free for two weeks.